SEO by 1st Online Solutions

Google Interface Changes Trial for Local Searches

Two days ago we found this change in Google results pages on local searches, The google map for google places is moved to the right and the top natural results are feeds form google places including images, and now only 4 normal natural results appear. This is another move from google to increase spend on PPc and try to avoid companies utilising SEO, this is not yet for every user and it looks like a trial but it’s apparing on 1 out of every 20 searches. Below is a screen shot of the new Google layout with Google places dominating the search results. Will this be permanent? Will Google go this way? It has a huge impact for natural resultsNew Google Local Layout map to the right and it also forces the spend on ppc up and it will force them to clean up Google Places We are wathcing the results, and on the key terms we rank for and manage we have seen a drop in traffic on natural but increased spend on PPC. here is googles “official” version which tries to eliminate the... Read More

Google Places and how to get to the top of the local listings

Today the Local Business Center became Google Places. Why? Millions of people use Google every day to find places in the real world, and Google changed  the way that businesses are being found — with the new google local it enables business owners to manage their presence on Google. There is no doubt that Google Places are important for business so why not contact us today ? And start getting results in onle a few days. Google Local Pages was launched in September  for more than 50 million places around the world to help people make more informed decisions about where to go, from restaurants and hotels to dry cleaners and bike shops, as well as non-business places like museums, schools and parks. Place Pages connect people to information from the best sources across the web, displaying photos, reviews and essential facts, as well as real-time updates and offers from business owners. Google Places will continue to offer these same tools, but the new name will simplify... Read More

Google.co.uk Interface changes May 2010- Google Jazz

Google Left Side Layout Google rolled out both interface changes and results pages updates to their WEB and Mobile Versions over the last week, it appears as if all servers are now updated in the first week of May 2010. The interface Change is Called Google Jazz according to internal Google Staff. The changes have been implemented across all of Google Europe. Google.dk, Google.se, Google.no, Google.pt. Google.es, Google.gr, Google.de, Google.bg, Google.pl, Google.ch, Google.hu, Google.rs, Google.hr, Google.at, Google.lu, Google.nl, Google.be, Google.it, Google.fi, Google.ro, Google.ru The interface changes have also been implemented across Google Asia google.com.hk, google.co.th, google.com.vn, google.co.kr ( different front page with photos) google.co.jp with more services on the front page, All major asian googles have been updated, In Africa the majority of google sites are also updated google.com.gh and google.co.za, google.co.zw In South America the Google sites are also updated... Read More

Multi Touch Gestures Design and SEO

Multi touch gestures are defined as inputs where more than one finger can be used on a surface to perform actions on a electronic page and display. With an onset of new devices and platforms coming at the moment, including the popular and newly released iPad and the Iphone, but also Android, and other multi touch devices, designing for these platforms have become more and more demanding, and there could be real impact on search engine optimisation for devices and pages that are made for multi touch gesture devices. The most exciting platforms and devices to work on have multi touch are currently: iPad iPhone OS iPhone OS 4 supposedly dual sided touch Tablet PC’s Windows Mobile 7 Android Mobile Wacom Microsoft Surface GestureWorks (Flash) OSX Trackpad OSX MultiTouch Mouse We think this is only the beginning, and that more and more touch sensitive and gravity and motion sensitive devices will be created now that the technology is available, we expect this to be put in more and... Read More

User Experience Expo and Conference in Lisbon May 2010

Yes First Online Solutions are going to the UX-LX conference this year, to hear Steve Krug, Luke Wroblewski and many others speak about user experience. Now we as an SEO agency take a strong interest in Usability and User Experience, to create web pages that sell, you need to cover all aspects of Friendly Design, Readability, User Experience and Search Engine Optimisation, pages that work are no long keyword stuffed pages, with the correct title and keywords, it is pages that convert and makes sales. How do you make the perfect web-page? All web design starts with the user in mind, what does the user want, what does the user need, and how do we get the user to see what is relevant and act on it and continue to make a purchase, or an action, i.e. a subscription, or login or create a user profile. Don´t Make me think is a classic book by Steve Krug, however with Web 2.0 and with SEO and now more and more people to consider when making websites in a corporate environment its important... Read More

Bing.co.uk Local Business Center

We found out that the information supplied to Bing.co.uk is from http://www.marketlocation.com/ this mean it’s the same issue as with Yahoo’s local business Center, you will enter your details and then get flooded with sales calls trying to sell you listings on Bing UK Now we don’t think it’s worth it yet, however we do take all the  hassle out of registering if you contact us then we can manage your Bing UK local business listing. It is not currently possible to submit UK listings straight to Bing.co.uk but after we spoke to Bing UK we believe this is coming shortly, and that Bing will take this management in house,rather than leave the local search results to a third party like Yahoo! does with their local listings. Our experience with using Yahoo! Local Business listings is that the service and the aggressiveness of their sales is not worth the money spent on marketing there, as our customers would know we use phone numbers to track results, and Yahoo!... Read More

Bing Team Coming to London

We are excited to meet the Bing team in order to find out more about their launch plans for Local Business Results and Local Advertising, as well as their plans for expansion. Thus far we have been very pleased with the Bing results and our rankings on the up and coming Bing search engine. Join in and meet the Bing team Bing Coming to London! As Local Search Specialists we are attending this event… See you... Read More

Google Search Story Ad Paris Search

Feb 10, 2010 SEO
Here is a lovely little ad from Google about life and searching. It’s cute, so indulge yourself and watch it here. We can provide you with good natural search placements but what the rest of life’s magic brings you is up to you ... Read More

Using Local Phone Numbers For SEO

We recommend using local phone numbers, especially London local numbers, to ensure SEO results. It is important to note that London numbers starts with 020, not 0203, 0207 or 0208. Only the 020 prefix is recognised as a London related query. Try to use both the word London, the postcode, and the specific London area on your website to rank for those high converting keywords. We recommend using our KEYWORD TO CONVERSION phone number tracker (KW2Tracker) “KW2Tracker” which tracks which specific keyword has converted on a website, from the specific keyword based on offline conversion tracking. KW2Tracker was developed in 2001 but have since been improved to handle 1000s of Keywords and improving ROI on PPC of up to 80% on Campaigns that weren’t measurable as they woudl terminate in an unmeasured telephone... Read More

Google Local Submission

Google local marketing is crucial for your business if you work in specific locations, or if your clients might use a location in their key phrase: examples are Cleaners London, and Cleaners Islington N1, Cleaners N1 Cleaners London N1. Google Local Business Submission is no easy task and if you are a reseller and don’t have locations all over London what do you do? Up until November 2009 you could submit anything to Google local maps and it would almost always get approved. This means there is a lot of spam on Google local maps. We have found a way of getting you listed even if you don’t have locations there.  So Contact us today to get listed on Google Local Maps and Google Local... Read More